We make
magic.
PGA is a creative studio and a creative-arts institute, working together since 1996.
The studio makes brands, films, animation and digital products for clients. The institute builds and runs creative-arts degrees with universities, from a four-month certificate to a master’s.
Studio
Brand identity, films, animation, digital products and AI-assisted production, made by a senior team that also teaches the craft.
Institute
The academic partner behind 20 creative-arts programmes. We write the curriculum, bring the faculty and run the programmes.
The studio tells the classroom what the industry needs this year. The classroom trains the people the studio, and the industry, hire next. Industry professionals sit on both sides, as clients, teachers and jurors.
PGA in numbers.
- Founded
- 1996
- Alumni
- 5,000+
- Scholarships secured for students
- Rs 250M+
- Industry partners
- 38+
- Graduates we reached, in paid creative work
- 100%
- Alumni who started a business
- 53%
- Alumni earning in US dollars
- 42%
- Programmes
- 20
What the studio does.
Pick one, or all five. Every service page lists what’s included and how it runs.
- Identity
Brand Alchemy
Naming, identity systems, motion and voice: everything that makes a brand recognisable, built as a system your team can run.
See the service - Film, animation, social
Content & Campaigns
Campaigns built around one strong idea and produced in every format they need: films, animation, social series, key visuals, packaging and print.
See the service - Web, product, UX
Digital & Interactive
Websites, web apps and interactive experiences: researched, designed and built to load fast, rank well and be understood by AI assistants.
See the service - Generative work, human direction
AI-Assisted Production
Generative images, video, voice and concepts, made inside a normal craft pipeline and directed by people who know what good looks like.
See the service - Thinking before making
Creative Strategy & Consulting
Brand strategy, campaign direction, creative audits and innovation workshops for teams who need a clear decision before they spend.
See the service - A to Z
All capabilities
From TV commercials to creative coding, content engines and projection mapping.
See everything we make
20 programmes, six levels.
Every course ends in a project defended before industry professionals.
From the Collection.
The images, loops and references our studio and classrooms work from. Every piece is named and has its own page.
You’ll probably enjoy working with us if…
Probably not a fit if you need it tomorrow and cheapest wins, want ten options to choose from, or the brief is “make it pop.”
- You’d rather build a brand over years than chase a launch spike.
- You want the idea argued with, not just executed.
- You can say “we don’t know yet” in the first meeting.
- You judge work by what it does, not how many rounds it took.
- You’d rather have a small senior team than a big one you never meet.
- You want to own what we make: the files, the system and the thinking.
- You see a creative faculty as a long-term build, not a one-semester experiment.
- You’re willing to let industry into the classroom as teachers, jurors and clients.
- You care more about where graduates end up than how the brochure looks.
- You’ll hold us to outcomes, and share the data to do it.
Thirty years of firsts.
Several of Pakistan’s creative-arts degrees started here.
- 1996Prof. Dr. Jamshed Butt founds Premier Graphics & Animation.
- 2004PGA and KIET create the College of Media & Arts.
- 2005Pakistan’s first multi-major Bachelors in Computer Arts.
- 2007BS in TV & Film Production, and diplomas and certificates with the Aga Khan Economic & Planning Board for Pakistan (AKEPB,P).
- 2012Pakistan’s first Masters in Computer Arts.
- 2015Associate degrees in Computer Arts and TV & Film.
- 2017Diplomas and certificates with the Aga Khan Board for Southern Region (AKEB).
- 2025The full ladder, rebuilt around AI, launches at Salim Habib University.
Where do you fit in?
